Novu, printanu kampanju za LEGO potpisuje marketinška agencija “Ogilvy Thailand Group”. Pod sloganom “Building The Future” kreirana je priča o dječacima koji postaju ono što žele, baveći se poslom svojih snova te će tako jedan od njih postati astronaut, drugi vatrogasac, a posljednji i rock zvijezda.

Ovom kampanjom Lego želi zadržati vodeće mjesto u mašti djece i odraslih. Kampanja je nagrađena na posljednjoj ceremoniji festivala kreativnosti “Cannes Lions“.

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